Courtyard by Marriott at the ‘23 NFL Draft Inner Circle Experience → Click for pictures!
// Kansas City, MO — April 2023 //
In its 13th year as the NFL’s official hotel partner, Courtyard by Marriott — brought NFL fans even closer to the action at the 2023 NFL Draft by introducing the “Draft Inner Circle” presented by Courtyard by Marriott.
By exchanging 3,200 Marriott Bonvoy points — the lowest fixed points price for an NFL in-person Moment’s experience in program history —30 members got a “Draft Ticket” packages to attend NFL Draft days 1, 2 and 3 with a guest, and watched from the best viewing area in the Draft Theater while enjoying premium food and drink. Passionate fans from across the nation were able to witness history and see dreams come true as the nation’s best collegiate players transitioned into the next stage of their careers.
My role as lead producer on this project was to bring digital renderings of the space to life. By worked to build custom & incredibly unique luggage walls accented by branded pony walls to define the space. I was able to round out the space out using special accents such as custom pillows and welcome mats, branded premiums & giveaways, coasters and a one-of-a-kind bar topper made of Marriott room keycards.
Featured in BizBash’s How the 2023 NFL Draft Grew Bigger and Better with Fan Activations article.
Courtyard by Marriott Instagram coverage of the Inner Circle space: https://www.instagram.com/reel/CrhtZ17tc2c/?igshid=YmMyMTA2M2Y=
