Marriott International at 2023 NCAA Men’s Final Four — National Association of Basketball Coaches Convention → Click for Pictures!
// Houston, TX — March 2023 //
Marriott International is a major sponsor-partner for NCAA’s Final Four Tournament, both for men & women. Their goal over the week is to recognize and celebrate our customers and loyalty members, leverage & maximize on our marketing partnership and assets, and create a premium & elevated experience that educates and inspires customers and event attendees to book future business with Marriott!
As the Senior Event Lead, my responsibility was to ensure all goals were met and that each activation was quality, memorable and successfully executed. One of the events during the ‘23 NCAA week included a 40x40 footprint at the National Association of Basketball Coaches Convention (NABC).
Access to the NABC Convention and Events afforded an opportunity for Marriott’s sales team to connect with thousands of coaches during the Final Four weekend. Participation results in a huge revenue driver as coaches make key decisions around hotel & travel arrangements for their teams.
Notable Elements of the Activation
- Large focal back wall displaying the vibrancy of the Marriott brand equipped with 4 vertical TV displays showcasing Marriott content, custom painted basketballs each displaying Marriott hotel partner-brands, and a real basketball hoop & netting cementing a fusion of the basketball thematic
- Custom carpeting giving the impression of a basketball court, offering a subtle nod to the NCAA tournament
- Sleek & inviting furniture clusters for the Marriott sales team to engage with prospective customers
- High-end, practical premiums — custom AirTags and metal tumblers — for guests to enjoy post-convention
- Painting station where artist Daniel Anguilu customized basketballs for booth visitors to admire
